Post by account_disabled on Feb 28, 2024 5:32:02 GMT -5
Sending the same email message to all your contacts is often counterproductive. Profiling contacts and segmenting mailings are fundamental activities for knowing your database and dividing it into relevant groups. The aim is to send the right communication to the right recipient, at the right time. Profile and segment to personalize The enormous contribution that digital can make to marketing can be summed up in one word: personalization. In email marketing it means offering content and proposals for products and services tailored to the interests and behavior of each customer. Personalized emails – which according to a study by Aberdeen Group on average improve click-through rates by 14% and conversions by 10% – go through two key activities: profiling and segmentation.
The first prepares the data on which the second intervenes and operates. How to profile and segment the database Norway
Number to personalize campaigns and mailings? Let's say the case of a brand that only has the customer's email address. Having other information would allow us to personalize campaigns and send relevant offers, in line with the customer's preferences and "identity card". In email marketing there are basically two profiling tools: Profile Management Center A panel which, in the case of the MailUp platform, functions like a web page, on which contacts can land to complete their profile.
Once the page is configured, you can get the link and insert it in the footer of all emails, starting from the welcome email. The self-profiling modules The best tool for asking targeted questions and receiving equally precise answers from your contacts. To create it, just a few operations are needed with the MailUp drag & drop editor. . Since filling out the form should not take the recipient more than a minute, we recommend asking your contacts only a few precise questions, to obtain only the strictly necessary information. The advice to make the most of profiling tools is to learn and become familiar with the tactics: in the Profiling Techniques and Strategies ebook you will find practical examples of how to enrich the profile of each recipient.
The first prepares the data on which the second intervenes and operates. How to profile and segment the database Norway
Number to personalize campaigns and mailings? Let's say the case of a brand that only has the customer's email address. Having other information would allow us to personalize campaigns and send relevant offers, in line with the customer's preferences and "identity card". In email marketing there are basically two profiling tools: Profile Management Center A panel which, in the case of the MailUp platform, functions like a web page, on which contacts can land to complete their profile.Once the page is configured, you can get the link and insert it in the footer of all emails, starting from the welcome email. The self-profiling modules The best tool for asking targeted questions and receiving equally precise answers from your contacts. To create it, just a few operations are needed with the MailUp drag & drop editor. . Since filling out the form should not take the recipient more than a minute, we recommend asking your contacts only a few precise questions, to obtain only the strictly necessary information. The advice to make the most of profiling tools is to learn and become familiar with the tactics: in the Profiling Techniques and Strategies ebook you will find practical examples of how to enrich the profile of each recipient.
